The client, a medical diagnostics manufacturer, wanted to create an engaging tool to introduce potential new customers to a global department that allows laboratory Managers to troubleshoot their diagnostic equipment online
Following a pitch of a number of different analogue and digital options the client selected the production of a bespoke retro-styled game app for mobile devices & desktop.
The final game featured a maze of laboratory equipment, the eponymous ‚LAB-yrinth.‘ A lab tech then must to navigate the maze in a set time to get to a certain machine to carry out a task. Whilst on the way various obstacles (or lab faults) appear that need to be clear by the user tapping as fast as possible so that the lab tech is not hindered in his task. On clearance of each of the obstacles a benefit of the initiative is revealed.
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